If it looks the same, how will people know I upgraded? I read somewhere that the so called smartphone war was over long ago because we all get stuck on a particular brand, so it’s game over. I don’t think so and neither does Samsung by the look of it. Under the motif of ‘The Next Big Thing is Already Here‘, Samsung has been sticking it to Apple at least since the Galaxy S3 launch in 2012 and this...
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